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Chapter Learning Objectives To be able to define marketing To understand several important marketing terms, including target market, marketing mix, marketing exchanges, and…

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NA_CCM Corporate Marketing Management Mitchell Young What is marketing? The process by which companies create value for customers and build strong customer relationships…

Documents Marketing Management of International Trade Session 1.

Marketing Management of International Trade Session 1 What is marketing? The process by which companies create value for customers and build strong customer relationships…