Documents Marketing/Runia & Wahl/FIHE1 Übersicht Marketing Was ist Marketing? Marketingprozess...

Folie 1 Marketing/Runia & Wahl/FIHE1 Übersicht Marketing Was ist Marketing? Marketingprozess Marketinganalyse -> SWOT Marketingziele Marketingstrategie -> S-T-P…

Documents Strategic Marketing Plan

Slide 1 Strategic Marketing Plan Purpose The purpose of the strategic marketing plan (and planning process) is to develop a coordinated and effective approach for marketing…