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© 2009 South-Western, Cengage LearningMARKETING 1 Chapter 1 MARKETING TODAY AND TOMORROW 1-1What Is Marketing? 1-2Businesses Need Marketing 1-3Understanding.
Documents © 2009 South-Western, Cengage LearningMARKETING 1 Chapter 1 MARKETING TODAY AND TOMORROW 1-1What Is...

* Chapter 1 MARKETING TODAY AND TOMORROW 1-1 What Is Marketing? 1-2 Businesses Need Marketing 1-3 Understanding the Marketing Concept 1-4 The Changing Role of Marketing CHAPTER…

MARKETING 1 Chapter 1 MARKETING TODAY AND TOMORROW 1-1What Is Marketing? 1-2Businesses Need Marketing 1-3Understanding the Marketing Concept 1-4The Changing.
Documents MARKETING 1 Chapter 1 MARKETING TODAY AND TOMORROW 1-1What Is Marketing? 1-2Businesses Need...

MARKETING TODAY AND TOMORROW 1 Chapter 1 MARKETING TODAY AND TOMORROW 1-1 What Is Marketing? 1-2 Businesses Need Marketing 1-3 Understanding the Marketing Concept 1-4 The…

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