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Slide 1 Marketing Marketing’s Value to Consumers, Firms & Society Professor Close Slide 2 Objectives Provide students with an overall introduction to marketing Customer…

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Marketing Marketingâs Value to Consumers, Firms & Society Professor Close Objectives Provide students with an overall introduction to marketing Customer service and…

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1 Personal Selling Today Introduction and Overview CHAPTER 1 CHAPTER Personal Selling Today Learning Objectives: Describe the contributions of personal selling to todayâs…