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1 Personal Selling and the Marketing Concept Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall 1-1 CHAPTER Learning Objectives • Define personal selling…

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Consumer Behaviour: Meeting Changes and Challenges CHAPTER ONE Learning Objectives At the end of this lesson you will: 1. Explain what consumer behaviour is and the Different…

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Chapter One Welcome to the World of Marketing: Create and Deliver Value Copyright  2013 Pearson Canada Inc. 1 - * Chapter Objectives I. Explain what marketing is and how…

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7 Analyzing Business Markets 1 Copyright © 2011 Pearson Education, Inc.  Publishing as Prentice Hall 7-* Chapter Questions What is the business market, and how does…