Marketing Management By Philip, Kevin Lane Keller, Abraham Koshy, Mithileshwar Jha logo copy.tif SUMMARY by Chapter 1 Understanding Marketing Management Marketing is an essential…
1. 8 7 6 5 4 3 2 1 DEFINING MARKETING FOR 21ST CENTURY Pgdmclass.blo Make Presentation much more fun 2. Marketing is an organizational function and a set of process for…