Slide 1 Slide 2 Copyright © 2004 Pearson Education Canada Inc.1-1 1 Personal Selling Today Introduction and Overview CHAPTER Slide 3 1 Copyright ©2004 Pearson Education…
Slide 1 Slide 2 Chapter 1 Slide 3 What is Marketing? n n Marketing is the activity,set of institutions, and processes for creating, communicating, delivering, and exchanging…