BASIC MARKETING Chapter 01 Marketing’s Value to Consumers, Firms, and Society McGraw-Hill/Irwin Copyright © 2011 by The McGraw-Hill Companies, Inc. All rights reserved.…
Slide 1www.mhhe.com/fourps For use only with Perreault/Cannon/McCarthy or Perreault/McCarthy texts. © 2008 McGraw-Hill Companies, Inc. McGraw-Hill/Irwin Marketings Value…
Slide 1 Essentials of Marketing Chapter 1 Marketing’s Value to Consumers, Firms, and Society McGraw-Hill/Irwin Copyright © 2012 by The McGraw-Hill Companies, Inc. All…
A Global Managerial Approach Basic Marketing CHAPTER ONE Marketingâs Value to Consumers, Firms, and Society 1. Know what marketing is and why you should learn about it.…