Chapter 7 – Building a Guerrilla Marketing Plan Customer satisfaction is when you sell something that does not return to someone who does. -- Stanley Marcus, co-founder,…

1. Creating aCreating aPowerfulPowerfulMarketing PlanMarketing Plan 1 2. This fishing lure manufacturer I know had all these flashy green and purple lures. I asked, “Do…

Creating a Powerful Marketing Plan Learning Objective Upon completion of this chapter the students will be able to Describe the principles of building a guerrilla marketing…

Slide 1 Copyright 2008 Prentice Hall Publishing 1 Chapter 8: Guerrilla Marketing Plan Building a Powerful Marketing Plan Slide 2 Copyright 2008 Prentice Hall Publishing 2…

Slide 1 Chapter 6: Marketing Plan 1 Copyright 2005 Prentice Hall Inc. A Pearson Education Company Creating a Powerful Marketing Plan Slide 2 Chapter 6: Marketing Plan 2 Copyright…

Slide 1 MAN 470 – Berk TUNCALI 1 Slide 2 Building a Guerrilla Marketing Plan Marketing The process of creating and delivering desired goods and services to customers. Involves…