Documents Chapter 01

Licensed to: iChapters User Licensed to: iChapters User Sports and Entertainment Marketing, 3rd edition Ken Kaser, Dotty Boen Oelkers VP/Editorial Director: Jack W. Calhoun…

Documents What Is Sports and Entertainment Marketing?

Chapter 1 What Is Sports and Entertainment Marketing? 1.1 Marketing Basics 1.2 Sports Marketing 1.3 Entertainment Marketing Winning Strategies From $50 to $4 Million Explain…

Documents What Is Sports and Entertainment Marketing?

Chapter 1 What Is Sports and Entertainment Marketing? 1.1 Marketing Basics 1.2 Sports Marketing 1.3 Entertainment Marketing Winning Strategies From $50 to $4 Million Explain…