Documents GLOBAL MARKETING: STANDARDIZATION OR ADAPTATION? Michele Fedor, USA International Marketing...

Slide 1GLOBAL MARKETING: STANDARDIZATION OR ADAPTATION? Michele Fedor, USA International Marketing Specialist 16 November 2012 VUZF UniversityBusiness Strategies Class of…

Documents Global Marketing: Standardization or Adaptation?

Global Marketing Standardization or Adaptation? Global Marketing: Standardization or Adaptation? Michele Fedor, USA International Marketing Specialist 16 November 2012 VUZF…