1. Chapter 5 The Five Generic Competitive Strategies Screen graphics created by: Jana F. Kuzmicki, Ph.D. Troy State University-Florida and Western Region 5-1 2. “Competitive…
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Slide 1Assessing the Market and the Competition for a New Product or Service Andy Mindlin REALWORLD Marketing, Inc. [email protected] TEL +1 714-377-6312 Presented…