Slide 1E245 Demand Creation Ann Miura-Ko January 2011 Slide 2 Agenda  Demand Creation Definition  Direct customer relationship  Indirect customer relationship …

1. E245 Demand CreationAnn Miura-KoJanuary 2011 2. AgendaDemand Creation DefinitionDirect customer relationship

1. The Lean LaunchPadLecture 5: Customer Relationships Steve Blank Jon FeiberJon Burke http://i245.stanford.edu/ 2. 1Source: http://giffconstable.com/ 3. key activities value…

1. The Lean LaunchPadLecture 5: Customer Relationships Steve Blank Jon Feiber John BurkeAnn Miura-Ko Jerry EngelJim Hornthal Oren Jacob 2. key activities value customer proposition…

1. Aaron EdenCreated by Steve Blank 2. » 5/12 – What to Expect» 5/19 – First Pitches» 5/26 – Experiment Day» 6/2 –Value Propositions» 6/9 – Customers, Users,…

Slide 1 Financed bySupported byImplemented in cooperation with Customer Relationships Development and Management Based on Steve Blank Lean Business Canvas Methodology Slide…

E245 Demand Creation E245 Demand Creation Ann Miura-Ko January 2011 Agenda Demand Creation Definition Direct customer relationship Indirect customer relationship Metrics…

E245 Demand Creation E245 Demand Creation Ann Miura-Ko January 2011 Agenda Demand Creation Definition Direct customer relationship Indirect customer relationship Metrics…