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Business Strategic marketing 9edi.chapter11

1. Strategic Marketing1. Imperatives for Market-Driven Strategy2. Markets and Competitive Space3. Strategic Market Segmentation4. Strategic Customer Relationship Management5.…

Marketing Pricing Strategy

1. 11-1 Chapter Eleven Pricing Strategy and Management McGraw-Hill/Irwin © 2006 The McGraw-Hill Companies, Inc., All Rights Reserved. 2. 11-2 Pricing Decisions are Creating…