1. Lamb, Hair, McDaniel CHAPTER 8 Segmenting and Targeting Markets 2010-2011 2. LO1Describe the characteristics of markets and market segments LO2Explain the importance of…
1. Segmenting and Targeting MarketsCHAPTER8 Marketing10 Lamb, Hair, McDaniel Designed by Prepared by Eric BrengleAmit Shah B-books, Ltd. Frostburg State UniversityCopyright…