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1. Developing the Value Offeringchapter 09SEGMENTATION, TARGET MARKETING, AND POSITIONINGchapter 10THE PRODUCT EXPERIENCE: PRODUCT STRATEGYchapter 11THE PRODUCT EXPERIENCE:…

Documents CHAPTER 6: SEGMENTATION, TARGET MARKETING, POSITIONING, AND CRM Part 2: Use Information to Drive...

Elements of Marketing Strategy and Planning Chapter 6: Segmentation, Target Marketing, Positioning, and CRM Part 2: Use Information to Drive Marketing Decisions McGraw-Hill…