Documents Chapter 1

Chapter 1 Understanding Marketing The future is not ahead of us. It has already happened. Philip Kotler The learning objectives: What is Market? What is Marketing and marketing…

Documents Chapter 1 Understanding Marketing The future is not ahead of us. It has already happened. Philip...

Slide 1 Slide 2 Chapter 1 Understanding Marketing The future is not ahead of us. It has already happened. Philip Kotler Slide 3 2 The learning objectives: What is Market?…