Documents Chapter 4(my) copy

1.Fundamental Of MarketingMKT243 Chapter 4Market Segmentation andTargeting MarketDHD2011 MKT243 Fundamental Of Marketing 12. Segmenting and Targeting Market Topic Outline…

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1. Brand ManagementPositioning 2. Steps in Market Segmentation,Targeting, and PositioningMarket Segmentation1. Identify bases forsegmenting the market2. Develop segment profilesMarket…