Documents Report

Table of Contents Introduction ............................................................................................................................................…

Documents Segmentation and Positioning

Segmentation and Positioning Why do we need to segment? Because different consumer groups needs are different To maintain focus on the customer target segment To customise…

Business Chapter 7 positioning a service in the marketplace

1. Service Marketing : Chapter 7Positioning a Service in the MarketplacePresented by: Jean F. Baylon BSBA4 – Major in Mktg.-Mgnt Instructor: Mr. Abelito Quiwa 2. Chapter…