Consumer Behaviour Analysis Consumer Behaviour Analysis Subhalaxmi Mohapatra Dated:04.08.2011 KIAMS • Utility -Cardinal versus Ordinal utility • Total, average and Marginal…

1. BBaacckkggrroouunnddttoo DDeemmaanndd 2. Background to DemandMarginal Utility Theory 3. MARGINAL UTILITY THEORY Total and marginal utility meaning of total utility marginal…

1. Chapter 7: Consumer choice 2. Utility Utility = level of happiness orsatisfaction associated with alternativechoices utility maximization 3. Total and marginal utility…

Slide 1 Slides prepared by Dr. Amy Peng, Ryerson University Part Two: Microeconomics of Product Markets CHAPTER 5 CONSUMER CHOICE AND UTILITY MAXIMIZATION Slide 2 ©2007…

Slide 1 Theory of Consumer Behavior Chapter 3 Slide 2 Discussion Topics The concept of consumer utility (satisfaction) Evaluation of alternative consumption bundles using…

Chapter 20 Consumer Choice * Utility Theory Utility The want-satisfying power of a good or service Basically, itâs another word for satisfaction Purely subjective- you canât…