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Documents Choice Architecture Nudge, Chapter 5 Behavioral Economics Udayan Roy.

Slide 1Choice Architecture Nudge, Chapter 5 Behavioral Economics Udayan Roy Slide 2 Choice Architecture 101 We have an automatic system and a reflective system that guide…

Business What's the point of creativity in Direct Marketing

1.Direct Marketing - what’s the point of the creative work? John Griffiths Planning Above and Beyond Bucharest Sept 8th The application of behavioural economics to DM2.…