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Documents ©2006 Pearson Education, Inc. Marketing for Hospitality and Tourism, 4th edition Upper Saddle...

Slide 1©2006 Pearson Education, Inc. Marketing for Hospitality and Tourism, 4th edition Upper Saddle River, NJ 07458 Kotler, Bowen, and Makens Chapter 3 The Role of Marketing…

Documents Distribution Channels A distribution channel - set of independent organizations involved in the...

Slide 1 Distribution Channels A distribution channel - set of independent organizations involved in the process of making a product or service available to the consumer or…

Documents Chapter 18 Destination Marketing. “Marketing should focus on market creation, not market...

Slide 1 Chapter 18 Destination Marketing Slide 2 “Marketing should focus on market creation, not market sharing” - Regis McKenna “To be wise, a man should read ten…