Economy & Finance BBVA Innovation Edge. Gamification (English)

Gamification is a process of using game thinking and mechanics to engage users. This concept can be applied to both customer facing applications and employee facing applications…

Economy & Finance BBVA Innovation Edge. Mobile Banking (English)

1. SEPTEMBER 2012 3 Gamification The Business of Fun Getting into the Flow The Fun Way to Engage Gaming Gamification Global Snapshots alsoin this issue Technology Trends…