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“The truth is that innovation is a key element for BMW’s success in the premium market and one of the key motivations to buy a BMW” ----- BMW Group 04/01/10 BMW’s…

Documents 10/1/2015 BMW’s Innovation strategies 1 “The truth is that innovation is a key element for...

* BMWâs Innovation strategies * âThe truth is that innovation is a key element for BMWâs success in the premium market and one of the key motivations to buy a BMWâ -----…