1. 2. BACKGROUNDRAF’s leading welfare charity, providing direct support to 10,000 people each year. £20 million welfare spend 3. CHALLENGESLow brand awareness among key…
1. 2. 3. 4. 5. Ann-Mari Freebairn – Head of CommunicationsMichael Laffan – Online Communications Manager 6. 7. “Ultimately, users visit your website for its content.…