Documents 21954079 Maggi Project Final

TITLE: Maggi’s Brand Extension and Repositioning Subject: Product And Brand Management PRODUCT AND BRAND MANAGEMENT T E R M PA P E R P R O P O S A L A STUDY OF MAGGI BRAND…

Marketing Preserve the luxury or extend the Brand

1. HBR CASE STUDY 2. An Overview of the case Chateau de vallois , is a family owned wine producing estate in the Bordeaux region of france . It has a long term track record…