Documents 1 Management Science Associates, Inc. March 19, 2002 Market Basket Analysis of Magazine Purchasers.....

Slide 11 Management Science Associates, Inc. March 19, 2002 Market Basket Analysis of Magazine Purchasers in the Grocery Channel Slide 2 Copyright © 2002, MANAGEMENT SCIENCE…

Documents Advertising print

1. Print Advertising 2. 11-2 Class Objectives Explain the pros and cons of magazine advertising Discuss the types of magazines & advertising Describe how newspapers are…