Social Media Why Follower Count is Bullshit

It’s impossible to communicate the value of social media efforts when you’re using a metric like follower count. It’s easy to measure, but it doesn’t mean anything.…

Social Media The Essentials of Community Building by Mack Fogelson

Community building is not about social media. It’s about people. It’s not about how many followers you have. It’s about truly becoming a valuable brand and then building…

Technology Content with Purpose: From Search to Conversion to Lifelong Customer

Content with Purpose From Search to Conversion to Lifelong Customer State of Search 2013 https://svpply.com/davidmetnicole.myshopify.com @MACKFOGELSON YOUR GOAL is lifelong…