1. Overview of Brand Extension ITC Hotels Brand Management Project Parvez Jesani (PGP30157) 2. ITC’s extension to Luxury Hotels ITC entered the hotel industry in 1975 3.…
1. Overview of Brand Extension ITC Hotels Brand Management Project Parvez Jesani (PGP30157) 2. ITC’s extension to Luxury Hotels ITC entered the hotel industry in 1975 3.…