A PROJECT REPORT ON PRE -LAUNCH MARKET RESEARCH OF RETAIL MALL and CASH & CARRY WHOLESALE in CHHATISGARH REGION UNDER GUIDANCE OF PROF VERENDRA VERMA In partial filfillment…

DIFFERENCE BETWEEN LUXURY BRANDS AND REGULAR BRANDS (JEWELLERY INDUSTRY) CASE STUDY: Repositioning of Ganjam as a luxury brand. Submitted in partial fulfilment of the requirement…

A Case Study of the Acquisition of Swedish Volvo by Chinese Geely Abstract • Lot of media attention esp. China and Sweden • Largest overseas acquisition ever by any Chinese…

KEITH WILCOX, HYEONG MIN KIM, and SANKAR SEN* This research demonstrates that consumers’ desire for counterfeit luxury brands hinges on the social motivations (i.e., to…

Factors Influencing Consumer Buying Behaviour of Luxury Branded Goods KHOR ENG TATT Research report in partial fulfillment of the requirements for the degree of Online Master…

1. Luxury Brand Management and Product Design Course 06 to 10 June 2011 2. Luxury Brand Management and Product Design Course 06 to 10 June 2011 Taught by Dr Pascal Portanier,…

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1. NIKE- JUST DO ITCHITKARA UNIVERSITY- BRAND MANAGEMENT 2. PROFILEMajor publicly traded sportswear and equipment supplier, based in USHeadquarter is in Beaverton, Oregon.World’s…