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Documents ECON 202: Principles of Microeconomics Chapter 15 Pricing Strategy.

Slide 1ECON 202: Principles of Microeconomics Chapter 15 Pricing Strategy Slide 2 Princing Strategy2 ECON 202: Princ. of Microeconomics Pricing Strategy 1. Pricing Strategy,…

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1. Customer Relationship Management Introduction to Customer Relationship Management 2. OLD VS. NEW MARKETING OLD MARKETING Transaction oriented Market share oriented All…

Documents Chapter 17: Making Decisions with Uncertainty Managerial Economics: A Problem Solving Appraoch (2 nd...

Slide 1 Chapter 17: Making Decisions with Uncertainty Managerial Economics: A Problem Solving Appraoch (2 nd Edition) Luke M. Froeb, [email protected] Brian…

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BGS Customer Relationship Management Chapter 1 Introduction to Customer Relationship Management Thomson Publishing 2007 All Rights Reserved OLD VS. NEW MARKETING OLD MARKETING…

Documents Any Questions from Last Class?. Chapter 15 Making Decisions with Uncertainty COPYRIGHT © 2008...

Any Questions from Last Class? Chapter 15 Making Decisions with Uncertainty COPYRIGHT © 2008 Thomson South-Western, a part of The Thomson Corporation. Thomson, the Star…

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Slide 1 RFM Analysis Used by catalog retailers and direct marketers Recency: how recently customers have made a purchase Frequency: how frequently they make purchases Monetary:…

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Understanding and Improving Customer Lifetime Value Through Insurance Analytics Understanding and Improving Customer Lifetime Value Through Insurance Analytics The whitepaper…