Business Retail ad copy clickability

1. SES San Francisco - September 11, 2013 Ad Copy Variable Analysis ̶ Retail 2. Ad Quality Takeaways The key to success in ad copy is testing. This study provides…

Travel Choose your Words Carefully: Travel Edition

1. Choose your words carefully: Travel edition How word choice can make or break pay-per-click search ads 2. Microsoft ConfidentialMicrosoft Confidential Don’t say “free”…

Marketing Choose Your Words Carefully: Financial Services Edition

1. Choose your words carefully: Financial services edition How word choice can make or break pay-per-click search ads 2. Somewhere in here there are winning word combos for…