Building of Advertising Program Objective is to understand the major elements involved in creation of an advertisement We try to answer: How an AD is created? …
Table of contents Table of contents........................................1 1.0 Introduction: Broad Statement of the Research Problem......................................2…
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1. Journal of Business & Policy ResearchVolume 5. Number 1. July 2010 Pp. 123 - 157 Consumers’ Shopping Behaviour Pattern on Selected Consumer Goods: Empirical Evidence…
1. Journal of Business & Policy ResearchVolume 5. Number 1. July 2010 Pp. 123 - 157 Consumers’ Shopping Behaviour Pattern on Selected Consumer Goods: Empirical Evidence…
1. Consumer Behavior– you are what you buy… • • • •• •Did you know? Paper Marketing news Consumer behavior (web) • Consumer behavior (ppt) • Innovation…
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