Documents Chapter 16: Applications of CRM in B2B and B2C Scenarios (Part 2)

Slide 1 Chapter 16: Applications of CRM in B2B and B2C Scenarios (Part 2) Slide 2 2 V. Kumar and W. Reinartz – Customer Relationship Management Topics Discussed  Optimal…

Documents Chapter 16: Applications of CRM in B2B and B2C Scenarios (Part 2)

Chapter 16: Applications of CRM in B2B and B2C Scenarios (Part 2) Source: * V. Kumar and W. Reinartz â Customer Relationship Management Topics Discussed Optimal Resource…