Slide 1R MILLER IT'S REAL (RHETORIC PROJECT) Slide 2 IT'S REAL Slide 3 WHAT DO YOU SEE? Slide 4 an empty parking garage with a skate board and a hand and foot sticking…

Slide 1 LOGOS and ACT-LOGOS Automatic Custody Transfer & Inventory System For Crude Oil & Gas Slide 2 Click for Next Esc to End A Well to Ship supervisory, control…

Slide 1 Persuasion Appeals, Techniques & Examples Slide 2 Aristotle’s Appeals The three aims of persuasion… Slide 3 The Greek philosopher Aristotle divided the ways…

Slide 1 Aristotle’s Three Rhetorical Appeals Examining the Science of Persuasion through Advertising Slide 2 Aristotle’s Rhetoric ► Rhetoric (n) - the art of speaking…

Slide 1 Modes of Persuasion Ethos, Pathos, Logos Slide 2 Ethos(Credibility) Ethos is an argument based on character. The speaker tries to gain the audience’s trust. Speaker…

Slide 1 Logos: logical appeal; uses facts, based on the validity of the arguments appeals based on reasoning supported with facts, statistics, and other concrete evidence…

Slide 1 WARM-UP View the commercial: http://www.youtube.com/watch?v=owGykVbfgUE Journal : What makes this a good commercial? Why does it appeal to us? Do you believe in what…

Slide 1  View the commercial: http://www.youtube.com/watch?v=owGykVbfg UE  Journal: What makes this a good commercial? Why does it appeal to us? Do you believe in what…

Slide 1 Slide 2 Objective/Goal Statements Phase 2 Single most important element in a PR process Should state the desired outcomes of your efforts Describe the intended action…

Slide 1 Branches of Biology Slide 2 ‘bios’ - Slide 3 ‘bios’ - life Slide 4 ‘logos’ - Slide 5 ‘logos’ – study of Slide 6 ‘biology’ Slide 7 ‘biology’…