Slide 1Sample of a Localized Marketing Strategy for the Home Improvement Category ©Edge Media 2007 Not to be reproduced or utilized without permission. Slide 2 National…

Slide 1 Slide 2 Global Products Slide 3 Definition -Global Products are standardized products with a common brand name, with uniform features in all countries Eg: Gillette,…

Slide 1Marketing Mix Strategies BA 523 International Marketing Melike Demirbag Kaplan, PhD Slide 2 Global Marketing Program Standardization vs. Adaptation? Levitt (1983)…

1.© 2014 PayPal Inc. All rights reserved. Confidential and proprietary. 1 E-fashion 2014 Betalen in Stijl met PayPal Pakhuis de Zwijger Mei / 13 / 2014 2. © 2014 PayPal…

1.The Local Paradigm Shift 2011: „Big Trends‟ Edition Greg SterlingOpus Research/Sterling Market Intelligence November 9, 20112. The SoLoMo „Mandala‟SocialLocal Sacred…

1.POWERING PERFORMANCE on a Field Marketing Level Through Localized Content, Advertising, Promotions, Search Contacts, and Cyber Community Connections EXECUTIVE SUMMARY2.…

1. #nomorecomplacency!Marketing Campaigns for OGX 
 Turning students into EP’s. 2. #nomorecomplacencyIcebreakerStarbuck’s brand 3. Why? One Direction#nomorecomplacency…

Inside Secrets: How Top Companies Manage Marketing Across Hundreds of Locations Sponsored by WELCOME TO Presented by Ian Michiels, Principal Analyst and CEO, Gleanster Research…

1. Localizing for Travel: Diverse Solutions for Diverse Needs Laura Casanellas Luri From the highly editorial to the automatically translated 2. Travel as a commodity Literally…

Slide 1 Marketing Mix Strategies BA 523 International Marketing Melike Demirbag Kaplan, PhD Global Marketing Program Standardization vs. Adaptation? Levitt (1983) âthe world…