Documents China Big Mac Attack James L. Watson, 2000 Presented by Snow Jiang.

Slide 1 China Big Mac Attack James L. Watson, 2000 Presented by Snow Jiang Slide 2 Emerging of American food chains and beverages in China Slide 3 The cultural variant of…

Documents China Big Mac Attack

China Big Mac Attack James L. Watson Emerging of American food chains and beverages in China The cultural variant of globalism: McDonaldization in China As of June 1999,…