“Research Showcase -1” Attributes of Likeable Television Commercials in Asia PhD Seminar What kind of advertising is liked in each local market? What kind of advertising…
Business Marketing Strategies for Global Markets Chapter 8 Capturing Global Advantage What are RDEs? Why are they important? Sources of Global Advantage Three major types…
Business Marketing Strategies for Global Markets Chapter 8 Capturing Global Advantage What are RDEs? Why are they important? Sources of Global Advantage Three major types…