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Slide 1 Chapter 15 Advertising, Sales Promotion, and Public Relations Slide 2 Advertising Advertising is centuries old. U.S. advertisers spend in excess of $212 billion each…

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Slide 1 Introduction to Advertising History and Roles Slide 2 What is Advertising? Slide 3 Advertising is: Paid, Nonpersonal Communication From An Identified Sponsor Using…