1. BOSTON RED SOX DIGITAL MARKETING AUDIT ASHLEY ANDERSON SPRING 2015 2. TODAY’S LINEUP • Digital Strategy • Official Website • Facebook • Twitter • …
1. Second screening in sports is a big trend 2. Live sports is #1 in generating social conversations Source — http://www.nielsen.com/us/en/insights/news/2014/sports-fans-amplify-the-action-across-screens.html…