Volume 1 Cite as: 1 B.U. J. SCI. & TECH. L. 4 May 1995 Boston University Journal of Science & Technology Law Note The Effect of TRIPs on Indian Patent Law: A Pharmaceutical…
Page |1 UNIT- I INTRODUCTION TO MARKETING 1-33 Y.HARINI PRASHANTH RAO Page |2 INTRODUCTION TO MARKETING Good marketing is a result of careful planning and execution. Marketing…
1. KEY CONSUMER MARKETS 2. Key Customer Markets Consumer goods and services such as soft drinks and cosmetics, spend a great deal of time trying to establish a superior…
Chapter 1: Marketing Management Basic Concepts THE SCOPE OF MARKETING To prepare to be marketers, you need to understand what marketing is, how it works, what is marketed,…
Consumer Decision Making: four views of consumer decision making (Economic man, Cognitive man, Emotional man, Passive man) What is a Model A model is very often referred…
Market Segmentation & Buyer Behaviour Group 5 MMM- I, Batch - I Group Members Sandip Dey - 412 Hardik Mota - 453 Om Deshpande - 410 Rohan Desai - 408…
1. Scope of Marketing 2. What is Marketing 3. ‘Marketing is Meeting needs Profitably’ Definition: Marketing is the activity, Set of Institutions and process for creating,…