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Documents Post TRIPS effect in India

Volume 1 Cite as: 1 B.U. J. SCI. & TECH. L. 4 May 1995 Boston University Journal of Science & Technology Law Note The Effect of TRIPs on Indian Patent Law: A Pharmaceutical…

Documents Marketing Notes

Page |1 UNIT- I INTRODUCTION TO MARKETING 1-33 Y.HARINI PRASHANTH RAO Page |2 INTRODUCTION TO MARKETING Good marketing is a result of careful planning and execution. Marketing…

Documents Amul Butter

(Product of Gujarat Cooperative Milk Marketing Federation) Presenting by: Abdullah Shahid Md. Khalid Khan Md. Tauqir Khan Abhi jeet Saha Gujarat Cooperative Milk Marketing…

Marketing Class 2

1. KEY CONSUMER MARKETS 2. Key Customer Markets  Consumer goods and services such as soft drinks and cosmetics, spend a great deal of time trying to establish a superior…

Business Models of consumer behaviour

1. By: Vikram.G.B Lecturer, P.G. Dept. of Commerce Vivekananda Degree College 2. • • • • • • • • •The Economic Model Learning Model Psychological Model…

Documents Marketing Management MBA Lecture Notes 2010. Chapter 1: Concepts in Marketing Management

Chapter 1: Marketing Management Basic Concepts THE SCOPE OF MARKETING To prepare to be marketers, you need to understand what marketing is, how it works, what is marketed,…

Documents Consumer Decision Making Four Views of Consumer Decision Making Economic Man, Cognitive Man,...

Consumer Decision Making: four views of consumer decision making (Economic man, Cognitive man, Emotional man, Passive man) What is a Model A model is very often referred…

Marketing Consumer Behavior Ryan Leslie v. Soulja Boy

1. @brandontalkConsumer BehaviorCOM 370, Publicity and Media Relations10/29/2014Brandon Andrews 2. @brandontalk•Former U.S. Senate staffer•Director: IMPACT•Senior Account…

Marketing Mkt segment & Buyer Behavior

Market Segmentation & Buyer Behaviour Group 5 MMM- I, Batch - I Group Members  Sandip Dey - 412  Hardik Mota - 453  Om Deshpande - 410  Rohan Desai - 408…

Marketing Scope of marketing

1. Scope of Marketing 2. What is Marketing 3. ‘Marketing is Meeting needs Profitably’ Definition: Marketing is the activity, Set of Institutions and process for creating,…