1. One to One Hotels & Resorts TheTheTheThe Boutique CollectionBoutique CollectionBoutique CollectionBoutique CollectionTheTheTheThe Boutique CollectionBoutique CollectionBoutique…

We are a dynamic, young hospitality company that does things a little differently with individually designed lifestyle properties that are feature-rich, guest-focused and…

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1. Kseniya Bulatova O.M. Beketov National University of Urban Economy in Kharkiv 2. • the media as a challenge and an opportunity • emerging markets • the future of…

Slide 1 1 Learning Objectives Define the major steps in designing a customer-driven marketing strategy: market segmentation, targeting, differentiation, and positioning.…

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