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CHAPTER-I INTRODUCTION AND DESIGN OF THE STUDY 1.1 INTRODUCTION The topic of buyer’s behaviour has drawn substantial attention in recent years, as a field of study and…

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Electronics Industry Entertainment Appliances PREPARED BY: KEVIN DESAI(09) RINKY GHAI(15) SONAL INTWALA(18) BHAVIK PANCHOLI(37) MONA RATHOD(47) KEY PLAYERS INTRODUCTION o…

Documents 18685575-Brand

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Documents Future Proof - LG

148 Future Proof LG Electronics 12. IN A CROWDED TECH MARKET, HOW DO YOU CREATE BRAND EQUITY AND STANDOUT? LG Electronics 149 150 Future Proof Build the LG brand. LG has…