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Marketing What are brands good for?

1. What AreBrands Good For? MITSIoan Management Review Niraj Dawar 2. “Brands are_an — indespensible — part of modern business” 3. WHY? Attract ConsumersReduce RisksEasier…

Education What are brands good for?

1. WHAT ARE BRANDS GOOD FOR? BASED ON NIRAJ DAWAR’S MANAGEMENT REVIEW, MIT SLOAN 2. A presentation by Shalvi Rathi,MNNIT Allahabad Marketing internship 2015 under Prof.…

Marketing What are brands good for, Niraj dawar

1. WHAT ARE BRANDS GOOD FOR MIT Sloan Management Review Niraj Dawar. 2. “BRANDS ARE AN INDESPENSIBLE PART OF MODERN BUSINESS” 3. BECAUSE WHY GOD WHY? 4. HOW ? 5. EFFECT…