1. What AreBrands Good For? MITSIoan Management Review Niraj Dawar 2. “Brands are_an — indespensible — part of modern business” 3. WHY? Attract ConsumersReduce RisksEasier…
1. WHAT ARE BRANDS GOOD FOR? BASED ON NIRAJ DAWAR’S MANAGEMENT REVIEW, MIT SLOAN 2. A presentation by Shalvi Rathi,MNNIT Allahabad Marketing internship 2015 under Prof.…
1. WHAT ARE BRANDS GOOD FOR MIT Sloan Management Review Niraj Dawar. 2. “BRANDS ARE AN INDESPENSIBLE PART OF MODERN BUSINESS” 3. BECAUSE WHY GOD WHY? 4. HOW ? 5. EFFECT…