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Marketing Letterbox Consumer Survey presentation

1. 3 WHY SUCH A SURVEY ? DIDN’T YOU HAVE ENOUGH WITH DM RESPONSE RATES ? 2. 4 Source: Direct Advertiser Tracking 2012 WRONG PERCEPTION Do you think 80% of Direct Mail is…

Business Engaging with iConsumer - BDMA Congres

1. Engaging with the iConsumerVincent NolfManaging Director Business Clients Mail1 2. The buying decision journey of the iConsumer has changedLetterbox offers you fantastic…