Documents How Lego Became The Apple Of Toys

FAST COMPANY HOW LEGO BECAME THE APPLE OF TOYS AFTER A DECADE-LONG SLUMP, LEGO HAS REBUILT ITSELF INTO A GLOBAL JUGGERNAUT. AN EXCLUSIVE LOOK INSIDE THE COMPANY’S TOP-SECRET…

Documents LEGO Web organization Vejle, 1 September 2014. The LEGO Group.

Slide 1 LEGO Web organization Vejle, 1 September 2014 Slide 2 The LEGO Group Slide 3 Brand  3The LEGO Group System in play Many Product Lines  One LEGO ® Brick …