1. Chapter 6 Consumer Learning Consumer Behaviour Canadian Edition Schiffman/Kanuk/Das Copyright © 2006 Pearson Education Canada Inc. 2. Copyright © 2006 Pearson Education…

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Slide 1 Chapter 6 Consumer Learning Consumer Behaviour Canadian Edition Schiffman/Kanuk/Das Copyright © 2006 Pearson Education Canada Inc. Slide 2 6-2 Opening Vignette Why…

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