Documents IMC

COLGATE DENTAL CREAM INTEGRATED MARKETING COMMUNICATION [Type the document subtitle] Ritesh Kamat 920 Colgate, an oral hygiene product line and one of the namesake brands…

Marketing Personas in campaigns; injecting new life into an established campaign - Marriot Travel Brilliantly....

1. CASE STUDY: USING PERSONAS IN CAMPAIGNS: INJECTING NEW LIFE INTO AN ESTABLISHED BRAND Redshift Research Redshift Research 2. 2 HOW CAN I MAKE USE OF PERSONAS IN A CAMPAIGN?…