Slide 1News Releases PR Writing Abilene Christian University Slide 2 Origins of the news release Ivy Lee – First news release – Pennsylvania Railroad, 1906; printed word-for-word…
Slide 1Bias in the News Slide 2 What do you already know about bias? What is bias anyway? Favoring one side, position, or belief – being partial, prejudiced, Slide 3 Bias…
Slide 1Feature stories, alternative leads Story structure beyond the inverted pyramid Slide 2 So far … Weve studied basic story structures and leads that apply to breaking…
1. GOOGLE PLUS Best Practices Google+ is the newest competitor to the social media landscape. Backed by the largest search engine and shattering records of user signups,…
1. In what ways does your media product use, develop or challenge forms and conventions of real media products? By Max Shearman 2. Using existing conventions / forms •…
Slide 1 Mastering Active vs. Passive Voice Slide 2 Which is the better sentence? Laura feeds the fish. The fish are fed by Laura. Mmm … hungry! Slide 3 Day 1: Active voice…
Writing a Newspaper Article Writing a Newspaper Article Headline Short, grabs attention, summarizes, not a complete sentence What is the headline? The headline is the title…
Newspaper/Journalism Structures in Writing May 1, 2014 Structures in Writing What kind of writing is it? Learning Objectives Students will analyze structure, language, and…