Summary Lead generation for the complex sale Brian J. Carrol John Kivit Multiscope [email protected] Maart 2010 0. Introduction Why is lead generation inherently more challenging…

1. The Value of Marketing Automation inthe Marketing to Sales ContinuumAtri ChatterjeeCMO, Act-On Software www.act-on.com | @ActOnSoftware 2. Agenda• The Situation Today•…

1. SummaryLead generation for the complex sale Brian J. Carrol 2. John Kivit – [email protected] 2010 3. 0. IntroductionWhy is lead generation inherently…

1. CRM and MA: Understanding the Relationship Continuum Presenter or subtitle 2. Agenda•  The Situation Today•  Strategically Tackling the Funnel•  Sales Handoff• …

1. Lead Scoring Mary L. Wallace VP, Client Marketing Services Activate 2. Lead Scoring is Analytics for Success! • On average, organizations that use lead scoring…

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1.The Value of Marketing Automation inthe Marketing to Sales ContinuumAtri ChatterjeeCMO, Act-On Software www.act-on.com | @ActOnSoftware2. Agenda• The Situation Today•…